allow for a space that FEELS familiar and comfortable, yet exciting and exploratory at the same time. It should feel like your glory years, with an urban flare. It should feel like your alma mater, with a high-end twist. It should feel like an all-time classic, and conceptually, the “Homecoming” of Barstool Sports in Chicago.

A central focus of energy at the basketball court embraces the EXISTING architectural void in the space, where we introduced a layer of warmth that spills out into these focused vessels of programmed energy.

As you circulate through the space, you can’t help but engage in the community and familiarity that is the Barstool Sports brand, which has really allowed for such a cool and vibrant environment to flourish.